/* ============================================
   ASCEND MEDIA - Landing Page Styles
   Tone & Manner: Bold Red (#CC0000) + Dark (#2D2926) + White
   Minimal, Corporate, Confident
   ============================================ */

/* ---- CSS Variables ---- */
:root {
    /* Brand Colors */
    --brand-red: #CC0000;
    --brand-red-dark: #A30000;
    --brand-red-light: #E63333;
    --brand-red-bg: rgba(204, 0, 0, 0.06);
    --brand-red-bg-hover: rgba(204, 0, 0, 0.1);

    /* Neutral Palette */
    --dark: #2D2926;
    --dark-2: #1A1A1A;
    --dark-3: #3D3935;
    --gray-900: #1F1F1F;
    --gray-700: #4A4A4A;
    --gray-600: #5C5C5C;
    --gray-500: #7A7A7A;
    --gray-400: #999999;
    --gray-300: #B8B8B8;
    --gray-200: #D4D4D4;
    --gray-100: #EDEDED;
    --gray-50: #F7F7F7;
    --white: #FFFFFF;

    /* Accent */
    --accent-gold: #C8A95A;
    --accent-gold-light: #D4BC7A;

    /* Functional */
    --success: #2D8C4E;
    --danger: #CC0000;
    --info: #2B5EA7;

    /* Gradients */
    --gradient-red: linear-gradient(135deg, #CC0000 0%, #E63333 100%);
    --gradient-dark: linear-gradient(135deg, #1A1A1A 0%, #2D2926 100%);
    --gradient-subtle: linear-gradient(135deg, #F7F7F7 0%, #EDEDED 100%);

    /* Shadows */
    --shadow-xs: 0 1px 2px rgba(0,0,0,0.05);
    --shadow-sm: 0 2px 8px rgba(0,0,0,0.06);
    --shadow-md: 0 4px 20px rgba(0,0,0,0.08);
    --shadow-lg: 0 8px 40px rgba(0,0,0,0.1);
    --shadow-xl: 0 16px 60px rgba(0,0,0,0.14);
    --shadow-red: 0 4px 20px rgba(204, 0, 0, 0.2);
    --shadow-red-lg: 0 8px 30px rgba(204, 0, 0, 0.3);

    /* Borders */
    --border: 1px solid #EDEDED;
    --border-hover: 1px solid #D4D4D4;

    /* Radius */
    --radius-xs: 4px;
    --radius-sm: 8px;
    --radius-md: 12px;
    --radius-lg: 16px;
    --radius-xl: 24px;
    --radius-full: 9999px;

    /* Transition */
    --ease: 0.3s cubic-bezier(0.4, 0, 0.2, 1);
}

/* ---- Reset & Base ---- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
    scroll-behavior: smooth;
    scroll-padding-top: 80px;
    font-size: 16px;
}

body {
    font-family: 'Noto Sans KR', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
    color: var(--dark);
    background: var(--white);
    line-height: 1.75;
    overflow-x: hidden;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
}

.container {
    max-width: 1140px;
    margin: 0 auto;
    padding: 0 24px;
}

img { max-width: 100%; height: auto; }
a { text-decoration: none; color: inherit; transition: var(--ease); }
button { cursor: pointer; border: none; background: none; font-family: inherit; }

/* Utility */
.text-red {
    color: var(--brand-red);
}
.text-bold {
    font-weight: 800;
}

/* ---- TOP BAR ---- */
.top-bar {
    background: var(--dark-2);
    color: var(--white);
    padding: 10px 0;
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    z-index: 1001;
    font-size: 13px;
    letter-spacing: -0.2px;
}

.top-bar-inner {
    max-width: 1140px;
    margin: 0 auto;
    padding: 0 24px;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 20px;
    flex-wrap: wrap;
}

.top-bar-text {
    color: var(--gray-300);
}
.top-bar-text i { 
    color: var(--brand-red); 
    margin-right: 6px; 
    animation: flicker 1.5s infinite; 
}
.top-bar-text strong { color: var(--white); }

@keyframes flicker { 0%,100% { opacity: 1; } 50% { opacity: 0.5; } }

.top-bar-btn {
    background: var(--brand-red);
    color: var(--white);
    padding: 6px 18px;
    border-radius: var(--radius-full);
    font-weight: 700;
    font-size: 12px;
    letter-spacing: 0.3px;
    transition: var(--ease);
    white-space: nowrap;
}
.top-bar-btn:hover { background: var(--brand-red-light); }

/* ---- NAVBAR ---- */
.navbar {
    position: fixed;
    top: 40px;
    left: 0;
    right: 0;
    z-index: 1000;
    background: rgba(255,255,255,0.97);
    backdrop-filter: blur(16px);
    -webkit-backdrop-filter: blur(16px);
    border-bottom: var(--border);
    transition: var(--ease);
}

.navbar.scrolled {
    box-shadow: var(--shadow-md);
}

.nav-inner {
    max-width: 1140px;
    margin: 0 auto;
    padding: 0 24px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: 64px;
}

.logo-text {
    font-size: 20px;
    font-weight: 900;
    letter-spacing: 1px;
    text-transform: uppercase;
}
.logo-accent { color: var(--brand-red); }

.nav-cta {
    background: var(--brand-red);
    color: var(--white);
    padding: 9px 22px;
    border-radius: var(--radius-xs);
    font-weight: 700;
    font-size: 13px;
    letter-spacing: 0.3px;
    text-decoration: none;
    transition: var(--ease);
    white-space: nowrap;
}
.nav-cta:hover { background: var(--brand-red-dark); }

/* ---- HERO ---- */
.hero {
    min-height: 100vh;
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative;
    background: var(--dark-2);
    overflow: hidden;
    padding-top: 104px;
}

.hero-bg-particles {
    position: absolute;
    inset: 0;
    pointer-events: none;
}

.hero-content {
    text-align: center;
    position: relative;
    z-index: 2;
    padding: 40px 24px;
    max-width: 860px;
}

.hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: rgba(204, 0, 0, 0.12);
    border: 1px solid rgba(204, 0, 0, 0.3);
    color: #FF6666;
    padding: 8px 20px;
    border-radius: var(--radius-full);
    font-size: 13px;
    font-weight: 600;
    margin-bottom: 32px;
    letter-spacing: -0.2px;
}

.hero-title {
    font-size: clamp(32px, 5vw, 54px);
    font-weight: 900;
    color: var(--white);
    line-height: 1.25;
    margin-bottom: 24px;
    letter-spacing: -1.5px;
}

.hero-highlight {
    color: var(--brand-red);
    position: relative;
}

.hero-sub {
    font-size: clamp(15px, 1.8vw, 18px);
    color: var(--gray-400);
    margin-bottom: 44px;
    line-height: 1.8;
    letter-spacing: -0.3px;
}
.hero-sub strong { color: var(--white); }

.hero-stats {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 48px;
    margin-bottom: 44px;
    flex-wrap: wrap;
}

.hero-stat { text-align: center; }
.hero-stat-num {
    font-size: clamp(36px, 5vw, 52px);
    font-weight: 900;
    color: var(--white);
    line-height: 1;
    letter-spacing: -2px;
}
.hero-stat-unit {
    font-size: clamp(22px, 3vw, 32px);
    font-weight: 800;
    color: var(--brand-red);
}
.hero-stat-label {
    display: block;
    font-size: 13px;
    color: var(--gray-500);
    margin-top: 6px;
    letter-spacing: 0.5px;
    text-transform: uppercase;
    font-weight: 500;
}

.hero-stat-divider {
    width: 1px;
    height: 48px;
    background: rgba(255,255,255,0.1);
}

.hero-cta-group {
    display: flex;
    gap: 14px;
    justify-content: center;
    flex-wrap: wrap;
    margin-bottom: 32px;
}

/* Buttons */
.btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: var(--brand-red);
    color: var(--white);
    padding: 14px 32px;
    border-radius: var(--radius-xs);
    font-weight: 700;
    font-size: 15px;
    transition: var(--ease);
    box-shadow: var(--shadow-red);
    letter-spacing: 0.2px;
}
.btn-primary:hover { 
    background: var(--brand-red-dark); 
    box-shadow: var(--shadow-red-lg); 
    transform: translateY(-1px); 
}

.btn-lg { padding: 16px 38px; font-size: 16px; }

.btn-pulse {
    animation: pulse 2.5s infinite;
}
@keyframes pulse {
    0% { box-shadow: 0 0 0 0 rgba(204, 0, 0, 0.4); }
    70% { box-shadow: 0 0 0 12px rgba(204, 0, 0, 0); }
    100% { box-shadow: 0 0 0 0 rgba(204, 0, 0, 0); }
}

.btn-ghost {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: transparent;
    color: var(--white);
    padding: 14px 32px;
    border-radius: var(--radius-xs);
    font-weight: 600;
    font-size: 15px;
    border: 1px solid rgba(255,255,255,0.2);
    transition: var(--ease);
    letter-spacing: 0.2px;
}
.btn-ghost:hover { 
    background: rgba(255,255,255,0.06); 
    border-color: rgba(255,255,255,0.4); 
}

.hero-trust {
    display: flex;
    gap: 28px;
    justify-content: center;
    flex-wrap: wrap;
}
.hero-trust span {
    color: var(--gray-500);
    font-size: 12px;
    display: flex;
    align-items: center;
    gap: 6px;
    letter-spacing: 0.2px;
}
.hero-trust i { color: var(--brand-red); font-size: 11px; }

.hero-scroll-indicator {
    position: absolute;
    bottom: 30px;
    left: 50%;
    transform: translateX(-50%);
    text-align: center;
    color: var(--gray-500);
    font-size: 11px;
    animation: float 3s ease-in-out infinite;
    letter-spacing: 1px;
    text-transform: uppercase;
}
@keyframes float {
    0%, 100% { transform: translateX(-50%) translateY(0); }
    50% { transform: translateX(-50%) translateY(-8px); }
}

.scroll-mouse {
    width: 22px;
    height: 34px;
    border: 1.5px solid rgba(255,255,255,0.2);
    border-radius: 11px;
    margin: 0 auto 8px;
    position: relative;
}
.scroll-wheel {
    width: 3px;
    height: 7px;
    background: var(--brand-red);
    border-radius: 2px;
    position: absolute;
    top: 6px;
    left: 50%;
    transform: translateX(-50%);
    animation: scrollWheel 2s infinite;
}
@keyframes scrollWheel {
    0% { opacity: 1; top: 6px; }
    100% { opacity: 0; top: 20px; }
}

/* ---- SECTIONS ---- */
.section {
    padding: 100px 0;
    position: relative;
}

.section-label {
    font-size: 11px;
    font-weight: 800;
    color: var(--brand-red);
    letter-spacing: 4px;
    text-transform: uppercase;
    text-align: center;
    margin-bottom: 14px;
}

.section-title {
    font-size: clamp(26px, 3.5vw, 40px);
    font-weight: 900;
    text-align: center;
    line-height: 1.3;
    margin-bottom: 18px;
    letter-spacing: -1px;
    color: var(--dark);
}

.section-title .text-gradient {
    background: none;
    -webkit-background-clip: unset;
    -webkit-text-fill-color: var(--brand-red);
    background-clip: unset;
    color: var(--brand-red);
}

.section-desc {
    font-size: 16px;
    color: var(--gray-600);
    text-align: center;
    max-width: 640px;
    margin: 0 auto 52px;
    line-height: 1.8;
    letter-spacing: -0.3px;
}
.section-desc strong { color: var(--dark); }
.section-desc.quote {
    font-size: 20px;
    font-style: normal;
    color: var(--dark);
    font-weight: 700;
    letter-spacing: -0.5px;
    position: relative;
}
.section-desc.quote::before,
.section-desc.quote::after {
    content: '"';
    color: var(--brand-red);
    font-size: 28px;
}
.section-desc.quote::after { content: '"'; }

/* ---- PROBLEM SECTION ---- */
.section-problem {
    background: var(--gray-50);
}

.problem-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
    margin-bottom: 48px;
}

.problem-card {
    background: var(--white);
    border-radius: var(--radius-md);
    padding: 36px 32px;
    transition: var(--ease);
    border: var(--border);
    position: relative;
    overflow: hidden;
}
.problem-card::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 3px;
    height: 0;
    background: var(--brand-red);
    transition: var(--ease);
}
.problem-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-lg);
    border-color: var(--gray-200);
}
.problem-card:hover::before { height: 100%; }

.problem-icon {
    width: 48px;
    height: 48px;
    border-radius: var(--radius-sm);
    background: var(--brand-red-bg);
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 20px;
}
.problem-icon i {
    font-size: 20px;
    color: var(--brand-red);
}

.problem-card h3 {
    font-size: 16px;
    font-weight: 700;
    margin-bottom: 12px;
    line-height: 1.5;
    color: var(--dark);
    letter-spacing: -0.3px;
}

.problem-card p {
    font-size: 14px;
    color: var(--gray-600);
    line-height: 1.7;
}

.problem-hook {
    text-align: center;
    padding: 40px;
    background: var(--white);
    border-radius: var(--radius-md);
    border: 2px solid var(--dark);
    position: relative;
}

.hook-arrow {
    width: 44px;
    height: 44px;
    background: var(--dark);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 20px;
    color: var(--white);
    font-size: 18px;
    animation: bounceDown 2s infinite;
}
@keyframes bounceDown {
    0%, 100% { transform: translateY(0); }
    50% { transform: translateY(6px); }
}

.hook-text {
    font-size: 16px;
    color: var(--gray-700);
    line-height: 1.8;
    letter-spacing: -0.3px;
}
.hook-text strong { 
    font-size: 18px; 
    color: var(--brand-red);
    font-weight: 800;
}

/* ---- PHILOSOPHY SECTION ---- */
.philosophy-comparison {
    display: flex;
    align-items: stretch;
    gap: 0;
    margin: 52px 0 60px;
    background: var(--white);
    border-radius: var(--radius-md);
    overflow: hidden;
    box-shadow: var(--shadow-md);
    border: var(--border);
}

.comparison-bad, .comparison-good {
    flex: 1;
    padding: 36px 32px;
}

.comparison-bad {
    background: #FAFAFA;
}

.comparison-good {
    background: var(--white);
}

.comparison-header {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 24px;
    padding-bottom: 16px;
    border-bottom: var(--border);
}
.comparison-header i { font-size: 20px; }
.comparison-header.bad i { color: var(--gray-400); }
.comparison-header.good i { color: var(--brand-red); }
.comparison-header h4 {
    font-size: 16px;
    font-weight: 800;
    letter-spacing: -0.3px;
}

.comparison-bad ul, .comparison-good ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 14px;
}

.comparison-bad li, .comparison-good li {
    font-size: 14px;
    padding-left: 24px;
    position: relative;
    line-height: 1.6;
    color: var(--gray-700);
}
.comparison-bad li::before {
    content: '—';
    position: absolute;
    left: 0;
    color: var(--gray-400);
    font-weight: 700;
}
.comparison-good li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--brand-red);
    font-weight: 700;
}
.comparison-good li { color: var(--dark); font-weight: 500; }

.comparison-vs {
    display: flex;
    align-items: center;
    justify-content: center;
    min-width: 52px;
    background: var(--dark);
    color: var(--white);
    font-weight: 900;
    font-size: 14px;
    letter-spacing: 1px;
}

/* DDA Process */
.dda-process {
    display: flex;
    align-items: stretch;
    gap: 0;
    justify-content: center;
    flex-wrap: wrap;
}

.dda-step {
    flex: 1;
    min-width: 200px;
    text-align: center;
    padding: 32px 20px;
    position: relative;
    background: var(--white);
    border-radius: var(--radius-md);
    border: var(--border);
    transition: var(--ease);
}
.dda-step:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
    border-color: var(--gray-200);
}

.dda-num {
    font-size: 11px;
    font-weight: 900;
    color: var(--brand-red);
    letter-spacing: 2px;
    margin-bottom: 14px;
}

.dda-icon {
    width: 52px;
    height: 52px;
    border-radius: var(--radius-sm);
    background: var(--brand-red-bg);
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 14px;
}
.dda-icon i { font-size: 22px; color: var(--brand-red); }

.dda-step h4 {
    font-size: 15px;
    font-weight: 800;
    margin-bottom: 8px;
    letter-spacing: -0.3px;
}

.dda-step p {
    font-size: 13px;
    color: var(--gray-600);
    line-height: 1.6;
}

.dda-arrow {
    display: flex;
    align-items: center;
    padding: 0 6px;
    color: var(--gray-300);
    font-size: 16px;
}

/* ---- SOLUTION SECTION ---- */
.section-solution {
    background: var(--gray-50);
}

.solution-funnel {
    max-width: 860px;
    margin: 0 auto;
}

.funnel-step {
    position: relative;
}

.funnel-badge {
    font-size: 11px;
    font-weight: 900;
    color: var(--brand-red);
    letter-spacing: 3px;
    margin-bottom: 10px;
    padding-left: 90px;
}

.funnel-content {
    display: flex;
    gap: 28px;
    background: var(--white);
    border-radius: var(--radius-md);
    padding: 32px;
    border: var(--border);
    transition: var(--ease);
}
.funnel-content:hover {
    box-shadow: var(--shadow-md);
    border-color: var(--gray-200);
}

.funnel-icon-wrap {
    width: 64px;
    height: 64px;
    min-width: 64px;
    border-radius: var(--radius-sm);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 26px;
    color: var(--white);
}
.funnel-icon-wrap.step1 { background: var(--dark); }
.funnel-icon-wrap.step2 { background: var(--brand-red); }
.funnel-icon-wrap.step3 { background: var(--dark-3); }

.funnel-text h3 {
    font-size: 18px;
    font-weight: 800;
    margin-bottom: 6px;
    letter-spacing: -0.3px;
}

.funnel-hook {
    font-size: 13px;
    color: var(--brand-red);
    font-weight: 600;
    margin-bottom: 16px;
}

.funnel-text ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 10px;
}
.funnel-text li {
    font-size: 14px;
    color: var(--gray-600);
    padding-left: 16px;
    position: relative;
    line-height: 1.6;
}
.funnel-text li::before {
    content: '';
    width: 5px;
    height: 5px;
    background: var(--brand-red);
    border-radius: 50%;
    position: absolute;
    left: 0;
    top: 9px;
}
.funnel-text li strong { color: var(--dark); }

.funnel-connector {
    display: flex;
    flex-direction: column;
    align-items: center;
    padding: 8px 0;
    color: var(--gray-300);
}
.connector-line {
    width: 1px;
    height: 18px;
    background: var(--gray-200);
}

/* ---- PROCESS SECTION ---- */
.process-timeline {
    position: relative;
    max-width: 780px;
    margin: 0 auto;
}

.timeline-line {
    position: absolute;
    left: 50%;
    top: 0;
    bottom: 0;
    width: 2px;
    background: var(--gray-200);
    transform: translateX(-50%);
}

.timeline-item {
    display: flex;
    justify-content: flex-end;
    padding: 0 50% 44px 0;
    position: relative;
}
.timeline-item.right {
    justify-content: flex-start;
    padding: 0 0 44px 50%;
}

.timeline-dot {
    position: absolute;
    left: 50%;
    top: 0;
    transform: translateX(-50%);
    width: 36px;
    height: 36px;
    background: var(--dark);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    z-index: 2;
}
.timeline-dot span {
    color: var(--white);
    font-size: 12px;
    font-weight: 900;
}

.timeline-card {
    background: var(--white);
    border-radius: var(--radius-md);
    padding: 26px;
    margin-right: 36px;
    border: var(--border);
    transition: var(--ease);
    max-width: 320px;
}
.timeline-item.right .timeline-card {
    margin-right: 0;
    margin-left: 36px;
}
.timeline-card:hover {
    box-shadow: var(--shadow-md);
    transform: translateY(-2px);
}

.timeline-period {
    font-size: 11px;
    font-weight: 800;
    color: var(--brand-red);
    letter-spacing: 2px;
    margin-bottom: 8px;
}

.timeline-card h3 {
    font-size: 15px;
    font-weight: 700;
    margin-bottom: 10px;
    display: flex;
    align-items: center;
    gap: 8px;
    letter-spacing: -0.3px;
}
.timeline-card h3 i { color: var(--brand-red); font-size: 14px; }

.timeline-card p {
    font-size: 13px;
    color: var(--gray-600);
    margin-bottom: 14px;
    line-height: 1.6;
}

.timeline-concern {
    background: var(--gray-50);
    border-radius: var(--radius-sm);
    padding: 12px 14px;
    display: flex;
    align-items: flex-start;
    gap: 8px;
    border-left: 3px solid var(--brand-red);
}
.timeline-concern i { color: var(--brand-red); font-size: 14px; flex-shrink: 0; margin-top: 2px; }
.timeline-concern em {
    font-size: 12px;
    color: var(--gray-700);
    line-height: 1.5;
    font-style: normal;
}

/* ---- INDUSTRY SECTION ---- */
.section-industry { background: var(--gray-50); }

.industry-tabs {
    display: flex;
    justify-content: center;
    gap: 8px;
    margin-bottom: 40px;
    flex-wrap: wrap;
}

.industry-tab {
    padding: 11px 26px;
    border-radius: var(--radius-xs);
    font-size: 14px;
    font-weight: 600;
    color: var(--gray-600);
    background: var(--white);
    border: var(--border);
    transition: var(--ease);
    display: flex;
    align-items: center;
    gap: 8px;
    letter-spacing: -0.2px;
}
.industry-tab:hover { border-color: var(--gray-300); color: var(--dark); }
.industry-tab.active {
    background: var(--dark);
    color: var(--white);
    border-color: var(--dark);
}

.industry-content {
    display: none;
}
.industry-content.active {
    display: block;
    animation: fadeIn 0.35s ease;
}
@keyframes fadeIn {
    from { opacity: 0; transform: translateY(8px); }
    to { opacity: 1; transform: translateY(0); }
}

.industry-split {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 40px;
    align-items: start;
}

.industry-badge {
    display: inline-block;
    background: var(--brand-red-bg);
    color: var(--brand-red);
    padding: 5px 14px;
    border-radius: var(--radius-xs);
    font-size: 12px;
    font-weight: 700;
    margin-bottom: 14px;
    letter-spacing: 0.3px;
}

.industry-info h3 {
    font-size: 24px;
    font-weight: 900;
    margin-bottom: 14px;
    letter-spacing: -0.5px;
}

.industry-info p {
    font-size: 14px;
    color: var(--gray-600);
    line-height: 1.7;
    margin-bottom: 24px;
}

.industry-metrics {
    display: flex;
    gap: 16px;
    margin-bottom: 28px;
}

.metric {
    text-align: center;
    padding: 16px 22px;
    background: var(--white);
    border-radius: var(--radius-sm);
    border: var(--border);
    flex: 1;
}
.metric-value {
    display: block;
    font-size: 26px;
    font-weight: 900;
    color: var(--brand-red);
    letter-spacing: -1px;
}
.metric-label {
    font-size: 12px;
    color: var(--gray-500);
    margin-top: 4px;
    letter-spacing: 0.3px;
}

.industry-process-mini {
    display: flex;
    flex-direction: column;
    gap: 8px;
}
.mini-step {
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: 13px;
    color: var(--gray-700);
    padding: 8px 0;
}
.mini-step span {
    width: 24px;
    height: 24px;
    min-width: 24px;
    background: var(--dark);
    color: var(--white);
    border-radius: var(--radius-xs);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 11px;
    font-weight: 800;
}

.strategy-cards {
    display: flex;
    flex-direction: column;
    gap: 12px;
}
.strategy-card {
    background: var(--white);
    border-radius: var(--radius-sm);
    padding: 18px 20px;
    border: var(--border);
}
.strategy-card h4 {
    font-size: 14px;
    font-weight: 700;
    margin-bottom: 6px;
    display: flex;
    align-items: center;
    gap: 8px;
}
.strategy-card h4 i { color: var(--brand-red); font-size: 14px; }
.strategy-card p { font-size: 13px; color: var(--gray-600); line-height: 1.6; }

.medical-features {
    display: flex;
    flex-direction: column;
    gap: 8px;
}
.med-feature {
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: 13px;
    padding: 12px 16px;
    background: var(--white);
    border-radius: var(--radius-sm);
    border: var(--border);
    color: var(--gray-700);
    transition: var(--ease);
}
.med-feature:hover { border-color: var(--gray-300); }
.med-feature i { color: var(--brand-red); font-size: 16px; min-width: 20px; text-align: center; }

/* ---- REFERENCES SECTION ---- */
.ref-chart-wrap {
    background: var(--white);
    border-radius: var(--radius-md);
    padding: 28px;
    border: var(--border);
    margin-bottom: 36px;
}

.ref-chart-title {
    font-size: 16px;
    font-weight: 800;
    margin-bottom: 20px;
    display: flex;
    align-items: center;
    gap: 10px;
    letter-spacing: -0.3px;
}
.ref-chart-title i { color: var(--brand-red); }

.ref-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
}

.ref-card {
    background: var(--white);
    border-radius: var(--radius-md);
    overflow: hidden;
    border: var(--border);
    transition: var(--ease);
    position: relative;
}
.ref-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
}
.ref-card.highlight {
    border: 2px solid var(--brand-red);
}

.ref-card-badge {
    position: absolute;
    top: 12px;
    right: 12px;
    font-size: 11px;
    font-weight: 800;
    background: var(--brand-red);
    color: var(--white);
    padding: 3px 10px;
    border-radius: var(--radius-xs);
}

.ref-card-top {
    padding: 22px 22px 14px;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.ref-category {
    font-size: 13px;
    font-weight: 700;
    color: var(--dark);
}

.ref-roas {
    font-size: 26px;
    font-weight: 900;
    color: var(--brand-red);
    letter-spacing: -1px;
}

.ref-card-body {
    padding: 0 22px 22px;
}

.ref-strategy {
    font-size: 12px;
    color: var(--gray-700);
    font-weight: 500;
    margin-bottom: 4px;
    line-height: 1.5;
}

.ref-target {
    font-size: 11px;
    color: var(--gray-500);
}

/* ---- WHY SECTION ---- */
.section-why { background: var(--gray-50); }

.why-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
    margin-bottom: 64px;
}

.why-card {
    background: var(--white);
    border-radius: var(--radius-md);
    padding: 36px 24px;
    text-align: center;
    border: var(--border);
    transition: var(--ease);
}
.why-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
    border-color: var(--gray-200);
}

.why-icon {
    width: 56px;
    height: 56px;
    border-radius: var(--radius-sm);
    background: var(--brand-red-bg);
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 18px;
}
.why-icon i { font-size: 22px; color: var(--brand-red); }

.why-card h3 {
    font-size: 15px;
    font-weight: 800;
    margin-bottom: 10px;
    letter-spacing: -0.3px;
}

.why-card p {
    font-size: 13px;
    color: var(--gray-600);
    line-height: 1.7;
}
.why-card p strong { color: var(--dark); }

/* Social Proof */
.social-proof {
    display: flex;
    justify-content: center;
    gap: 64px;
    flex-wrap: wrap;
}

.proof-item { text-align: center; }
.proof-num {
    font-size: 44px;
    font-weight: 900;
    color: var(--dark);
    line-height: 1;
    letter-spacing: -2px;
}
.proof-label {
    font-size: 13px;
    color: var(--gray-500);
    margin-top: 8px;
    letter-spacing: 0.3px;
}

/* ---- MEDIA SECTION ---- */
.media-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.media-card {
    background: var(--white);
    border-radius: var(--radius-md);
    overflow: hidden;
    border: var(--border);
    transition: var(--ease);
}
.media-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
}

.media-card-header {
    padding: 24px;
    color: var(--white);
}
.media-card-header.naver { background: var(--dark); }
.media-card-header.display { background: var(--brand-red); }
.media-card-header.viral { background: var(--dark-3); }

.media-card-header h3 { font-size: 16px; font-weight: 700; letter-spacing: -0.3px; }
.media-card-header i { font-size: 22px; margin-bottom: 8px; display: block; }
.media-sub { font-size: 12px; opacity: 0.7; letter-spacing: 0.5px; }

.media-card ul {
    list-style: none;
    padding: 22px;
    display: flex;
    flex-direction: column;
    gap: 12px;
}
.media-card li {
    font-size: 13px;
    color: var(--gray-700);
    padding-left: 20px;
    position: relative;
    line-height: 1.5;
}
.media-card li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--brand-red);
    font-weight: 700;
    font-size: 12px;
}

/* ---- GUARANTEE SECTION ---- */
.section-guarantee {
    background: var(--dark-2);
    padding: 80px 0;
}

.guarantee-box {
    text-align: center;
    max-width: 680px;
    margin: 0 auto;
    padding: 52px 44px;
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: var(--radius-md);
}

.guarantee-icon {
    font-size: 44px;
    color: var(--brand-red);
    margin-bottom: 24px;
}

.guarantee-box h2 {
    font-size: 30px;
    font-weight: 900;
    color: var(--white);
    margin-bottom: 20px;
    line-height: 1.35;
    letter-spacing: -1px;
}

.guarantee-sub {
    font-size: 15px;
    color: var(--gray-400);
    line-height: 1.8;
    margin-bottom: 32px;
}
.guarantee-sub strong { color: var(--white); font-size: 18px; font-weight: 800; }

.guarantee-badges {
    display: flex;
    justify-content: center;
    gap: 24px;
    flex-wrap: wrap;
}
.guarantee-badges span {
    display: flex;
    align-items: center;
    gap: 6px;
    color: var(--brand-red);
    font-size: 13px;
    font-weight: 600;
    letter-spacing: 0.2px;
}

/* ---- CTA SECTION ---- */
.section-cta {
    padding: 100px 0;
    background: var(--white);
}

.cta-content {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 56px;
    align-items: start;
}

.cta-urgency {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: var(--brand-red-bg);
    color: var(--brand-red);
    padding: 7px 16px;
    border-radius: var(--radius-xs);
    font-size: 12px;
    font-weight: 700;
    margin-bottom: 20px;
    letter-spacing: 0.2px;
    animation: urgencyPulse 2.5s infinite;
}
@keyframes urgencyPulse {
    0%, 100% { opacity: 1; }
    50% { opacity: 0.6; }
}

.cta-left h2 {
    font-size: 34px;
    font-weight: 900;
    line-height: 1.3;
    margin-bottom: 14px;
    letter-spacing: -1px;
}

.cta-left p {
    font-size: 16px;
    color: var(--gray-600);
    line-height: 1.8;
    margin-bottom: 28px;
}

.cta-benefits {
    display: flex;
    flex-direction: column;
    gap: 12px;
    margin-bottom: 28px;
}
.cta-benefit {
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 15px;
    font-weight: 500;
    letter-spacing: -0.2px;
}
.cta-benefit i { color: var(--brand-red); font-size: 14px; }

.cta-trust-logos {
    display: flex;
    gap: 12px;
    flex-wrap: wrap;
}
.trust-badge {
    display: flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    color: var(--gray-600);
    background: var(--gray-50);
    padding: 7px 14px;
    border-radius: var(--radius-xs);
    border: var(--border);
}
.trust-badge i { color: var(--brand-red); }

/* Form */
.form-wrap {
    background: var(--white);
    border-radius: var(--radius-md);
    box-shadow: var(--shadow-xl);
    overflow: hidden;
    border: var(--border);
}

.form-header {
    background: var(--dark-2);
    padding: 26px 30px;
    color: var(--white);
}
.form-header h3 {
    font-size: 18px;
    font-weight: 800;
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 4px;
    letter-spacing: -0.3px;
}
.form-header p { font-size: 13px; color: var(--gray-400); }

.lead-form {
    padding: 28px 30px;
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
}

.form-group label {
    display: block;
    font-size: 12px;
    font-weight: 700;
    color: var(--dark);
    margin-bottom: 5px;
    letter-spacing: 0.2px;
}
.required { color: var(--brand-red); }

.form-group input,
.form-group select,
.form-group textarea {
    width: 100%;
    padding: 11px 14px;
    border: 1.5px solid var(--gray-200);
    border-radius: var(--radius-xs);
    font-size: 14px;
    font-family: inherit;
    transition: var(--ease);
    background: var(--white);
    color: var(--dark);
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
    outline: none;
    border-color: var(--dark);
    box-shadow: 0 0 0 3px rgba(45, 41, 38, 0.08);
}
.form-group input::placeholder,
.form-group textarea::placeholder {
    color: var(--gray-400);
}

.form-group textarea { resize: vertical; }

.btn-submit {
    width: 100%;
    padding: 15px;
    background: var(--brand-red);
    color: var(--white);
    border: none;
    border-radius: var(--radius-xs);
    font-size: 16px;
    font-weight: 800;
    cursor: pointer;
    transition: var(--ease);
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    letter-spacing: 0.3px;
}
.btn-submit:hover {
    background: var(--brand-red-dark);
    box-shadow: var(--shadow-red);
}
.btn-submit:disabled {
    opacity: 0.5;
    cursor: not-allowed;
}

.form-privacy {
    font-size: 11px;
    color: var(--gray-500);
    text-align: center;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 6px;
}

.form-success {
    padding: 60px 30px;
    text-align: center;
}
.success-icon {
    font-size: 52px;
    color: var(--success);
    margin-bottom: 20px;
}
.form-success h3 {
    font-size: 20px;
    font-weight: 800;
    margin-bottom: 10px;
    letter-spacing: -0.3px;
}
.form-success p {
    font-size: 15px;
    color: var(--gray-600);
}

/* ---- FLOATING CTA ---- */
.floating-cta {
    position: fixed;
    bottom: 24px;
    right: 24px;
    z-index: 999;
    opacity: 0;
    transform: translateY(20px);
    transition: var(--ease);
    pointer-events: none;
}
.floating-cta.visible {
    opacity: 1;
    transform: translateY(0);
    pointer-events: all;
}

.floating-btn {
    display: flex;
    align-items: center;
    gap: 10px;
    background: var(--brand-red);
    color: var(--white);
    padding: 14px 22px;
    border-radius: var(--radius-xs);
    font-weight: 700;
    font-size: 14px;
    box-shadow: var(--shadow-red-lg);
    transition: var(--ease);
    letter-spacing: 0.2px;
}
.floating-btn:hover {
    background: var(--brand-red-dark);
    transform: translateY(-2px);
}

/* ---- FOOTER ---- */
.footer {
    background: var(--dark-2);
    color: var(--gray-400);
    padding: 40px 0 24px;
}

.footer-top {
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    padding-bottom: 24px;
    border-bottom: 1px solid rgba(255,255,255,0.06);
    margin-bottom: 24px;
}

.footer-brand .logo-text { color: var(--white); }
.footer-brand p {
    font-size: 13px;
    margin-top: 8px;
    color: var(--gray-500);
}

.footer-contact p {
    font-size: 12px;
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 6px;
    color: var(--gray-500);
}
.footer-contact i { width: 14px; color: var(--brand-red); font-size: 12px; }

.footer-bottom {
    text-align: center;
    font-size: 12px;
    color: var(--gray-700);
}

/* ============================================
   RESPONSIVE DESIGN
   ============================================ */

@media (max-width: 1024px) {
    .why-grid { grid-template-columns: repeat(2, 1fr); }
    .ref-cards { grid-template-columns: repeat(2, 1fr); }
    .media-grid { grid-template-columns: 1fr; }
    .cta-content { grid-template-columns: 1fr; }
    .industry-split { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
    html { scroll-padding-top: 56px; }
    
    .top-bar { font-size: 11px; padding: 8px 0; }
    .top-bar-inner { gap: 10px; }
    .top-bar-text strong:last-child { display: none; }
    
    .navbar { top: 34px; }
    .nav-inner { height: 52px; }
    
    .nav-cta {
        padding: 7px 16px;
        font-size: 12px;
    }
    
    .section { padding: 64px 0; }
    
    .hero { padding-top: 86px; }
    .hero-stats { gap: 24px; }
    .hero-stat-divider { height: 30px; }
    
    .problem-grid { grid-template-columns: 1fr; }
    
    .philosophy-comparison { flex-direction: column; }
    .comparison-vs {
        padding: 10px;
        min-width: auto;
        width: 44px;
        height: 44px;
        border-radius: 50%;
        margin: -18px auto;
        z-index: 1;
    }
    
    .dda-process { flex-direction: column; gap: 12px; }
    .dda-arrow { transform: rotate(90deg); padding: 4px 0; }
    
    .funnel-content { flex-direction: column; gap: 18px; padding: 22px; }
    .funnel-badge { padding-left: 0; }
    
    .timeline-line { left: 18px; }
    .timeline-item, .timeline-item.right { padding: 0 0 36px 52px; justify-content: flex-start; }
    .timeline-dot { left: 18px; }
    .timeline-card { margin: 0 !important; max-width: 100%; }
    
    .why-grid { grid-template-columns: 1fr; }
    .ref-cards { grid-template-columns: 1fr; }
    .social-proof { gap: 32px; }
    .proof-num { font-size: 34px; }
    
    .cta-left h2 { font-size: 26px; }
    .form-row { grid-template-columns: 1fr; }
    
    .footer-top { flex-direction: column; gap: 24px; }
    
    .floating-btn span { display: none; }
    .floating-btn { padding: 14px; border-radius: var(--radius-sm); }
    
    .guarantee-box { padding: 28px 20px; }
    .guarantee-box h2 { font-size: 22px; }
    .guarantee-badges { flex-direction: column; align-items: center; }
}

@media (max-width: 480px) {
    .hero-title { font-size: 26px; }
    .hero-stats { gap: 16px; }
    .hero-stat-num { font-size: 30px; }
    .hero-cta-group { flex-direction: column; align-items: center; }
    .btn-lg { padding: 14px 28px; font-size: 15px; }
    .hero-trust { flex-direction: column; align-items: center; gap: 12px; }
    .section-title { font-size: 22px; }
    .industry-tabs { gap: 6px; }
    .industry-tab { padding: 9px 16px; font-size: 13px; }
    .industry-metrics { flex-direction: column; }
}